Here are some interesting bits and pieces of TV in the making...
The sale of Racket Squad to WCPO, Cincinnati, and CHCT, Calgary Canada last week put the ABC Film Syndication series in a total of 150 markets.
National Telefilm Associates (NTA) will be releasing a new 100 picture package 50 movies at a time. They've appropriately named this Package The Big Fifty. All movies are from 20th Century Fox, and some of the inclusions in the first release are Ghost And Mrs. Muir (1947), Guadacanal Diary (1943), The Lodger (1944), and Crime Of Dr. Forbes (1939).
Strom Thurmond told Congress that Toll TV is "the same as having the Congress impose a new tax on the people of this country."
AAP puts the push on Popeye merchandise to tie in with Popeye on TV.
Neilson ratings for 1956/57 & TV Radio Mirrors Annual Audience Poll 1956-57:
1. I Love Lucy
2. December Bride
3. Gunsmoke
4. Ford Show
5. $64,000 Question
6. Perry Como
7. Red Skelton Show
8. Ed Sullivan Show
9. I've Got A Secret
10. The Lineup
11. Hey, Jeannie
12. Loretta Young Show
13. This Is Your Life
14. Dragnet
15. Playhouse 90
16. What's My Line
17. Mr. Broadway (spectacular)
18. Chevy Show - Bob Hope
19. You Bet Your Life
20. People's Choice
21. Alfred Hitchcock Presents
22. G. E. Theatre
23. Jack Benny Show
24. Your Hit Parade
25. $64,000 Question
26. The Millionaire
27. Cheyenne
28. Wyatt Earp
29. Twenty-One
30. Wednesday Night Fights
31. Steve Allen Show
32. Father Knows Best
33. Person To Person
34. Gale Storm Show
35. Broken Arrow
36. Lawrence Welk Show
37. To Tell The Truth
38. Shower Of Stars
39. Arthur Godfrey's Talent Scouts
40. Lassie
"Six new stages will be built by Republic Stodios as part of an expansion program to cost $1.5 million. The aditions will bring the total number of stages at the lot to 27."
"NBC Television Films will convene its sales force for a weekend convention at The Greenbriar, White Sulphur Springs, West Virginia."
"Luxury liners and frieghters headed for Europe will be equipped with "V" sets from now on, with reception estimated at 270 miles from any transmitter. Caribbean cruise ships will have TV all the way..."
Kay francis slapped a $150.000 damage suit against "Strike It Rich." Aledgedly she tripped over a dolly track while participating on the show on December 29,, 1954.
"Mentholatum, Brillo Take NBC Day Slots"
"American Tobacco is taking a long look at The Reluctant Eye, a new vidfilm series produced for NBC-TV by Jack Chertok. The comedy detective series stars Bobby Van. It is not known what plans the advertiser has for the property, tho the word is that it could conceivably be subsituted for Manhunt, another new show which the advertiser bought, but which has had trouble finding an alternate week sponsor. American Tobacco owns Friday 9-9:30 on NBC."
MAG ADS LEAD WAY
"Reports are filtering thru closed ad agency doors that a number of advertisers are planning joint commercials for fall shows which they share. The problem seems not be one of making products of entirely disimilar nature to fit together smoothly into a single commercial, but of whether such alliances should replace the second commercial in each telecast or the alternate week sponsor's cross-plug, hitchhike or closing spot. The success of magazine ads, which hae been linking Aunt Jemima pancake flour with Log Cabin Syrup in a "natural tie-in," or Eastman Kodak, Johnson outboard motors and MacGregor sport shirts ina "designed tie-in" has prompted the advertisers to consider the device for TV as a means of maintaining their identity the show more strongly during the off-weeks and spreading their message over more viewing hours at no greater cost. Among the pairs of sponsors committed to fall shows who are said to be planning joint commercials are Wildroot and Johnson & Johnson for Robin Hood, Ralston Purina and Miles Labs for Broken Arrow, Buick and Frigidaire for the Patrice Munsel show, Pet Milk and S. C. Johnson for Red Skelton, and Schick and Scott Paper for Gisele MacKensie. In daytime, three sponsors of Mickey Mouse Club are mulling a round-robin version of the same idea."
"Seventy per cent of network television programming during prime evening hours will originate from Hollywood next season, as against less than 25 per cent from New York. It marks the biggest westward swing in any single year since CBS Television City was dedicated and film first came into widespread use." Last season (1955-1956), the split was 54-46 in favor of Hollywood."
DATELINE, NEW YORK--"The Kellogg Company purchase of six half-hour programs on ABC-TV, while still the web's largest multiple program sale, will consist of one weekly series and five alternate week shows rather than five weekly and one alternate week buy, previously announced. Kellogg will sponsor Woody Woodpecker each Thursday in the 5 - 5:30 pm strip, with alternate week sponsorship of Superman, Sir Lancelot, Wild Bill Hickok, and The Buccaneers in the Monday, Tuesday, Wednesday and Friday slots. The advertiser will also alternate weeks (with Mars Inc.) on Circus Boy Thursdays 7:30 - 8 pm."
"Indications are that the Lux Video Theater has reached the end of the trail. This longtime radio and TV dramatic property which was used so effectively to merchandise the LUX brand name is expected to be cancelled at the end of its current run this season. It has not been decided whether Lever Bros. will retain 10 - 10:30 Thursday evenings on NBC-TV for a new series. Lux Video is now in the 10 - 11 slot that evening on the web. Lever Bros. which has bought Life Of Riley, 8:30 - 9 pm Fridays, NBC, for alternate week sponsorship next season, will sponsor the situation comedy every week during the summer. J. Walter Thompson is the agency."
Bulova--close to buying 13 hours of Crisis, the Monday night 10 - 11 dramatic show on NBC The Ford Motor Company has bought 26 hours of the show.
Breck, Sealtest--intersted in purchasing 16 Jenry Jaffe fairy tale shows which would be slotted on NBC-TV January 1958 thru January 1959, keyed to holiday season buying. Shirley Temple will act as hostess on the series, which is to be co-produced by Screen Gems and Jaffe.
Prestone--bought half of two Dean Martin Shows on NBC. Chesterfield is said to be talking about Martin for its Saturday 9 - 9:30 slot on NBC.
Colgate--wants Colonel Flack
Armstrong Cork Company has bought the Tuesday 9 - 9:30 pm slot on NBTV for a summer run of anthology dramas.
Bristol Myers & Carter Products bought the NBC-TV telecast of the U S Gold Open Tournament
NBC-TV has opened Wagon Train for 13 week deals, either consecutive or alternate weeks. The adult western, slated for Wednesdays, 7:30 - 8:30 pm, formerly could be bought for a minimum of 26 weeks.
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